We show you how marketing and sales are the engines of all business functions.

MARKETING AND SALES

We have included the marketing and sales parts of the successful business model in this section. Most people out there that want to start a successful business really don’t know the difference between the marketing aspect of the business and the sales part of the business.

The marketing part of the business is the marketing analysis associated with who the best customer is for the products or services that you are selling. When they buy the products they are performing the sales function of the process. The marketing defines who buys the products and the sales is the function developed from the marketing research and marketing strategy to try to convince the potential buyer, the marketing subject, that your product or service is the best choice for their purchase, the sales, of the product.

To summarize this better we can say that the market is the public presence of an individual that is looking for something to buy. The sales are the message to that marketing segment about what you offer and how it will benefit them, the buyer. When you are clear about the difference then you can write a good and thorough business marketing section of the business plan or an individual stand alone marketing plan. When you write a business plan it must contain the marketing analysis using the marketing research. Based upon your marketing research and the development of the marketing analysis based upon that research you are ready to write about the marketing strategy part of the plan and develop the figures about how big your markets are and how you intend to get to them through your sales messages on the internet and through other sources. In order to do this you will need to develop a strong and effective internet marketing strategy.

A targeted market will produce a very good return for your business. A targeted market is the selection of the customer that is most likely to buy your product or services. Just know that if you have defined your targeted markets you will be a lot more productive in your sales efforts because most of those that you are sending your sales message to are ready to buy your type of product or service. We are well versed in this concept and we can teach this to you when you select us to help you with your plan.

I hope this section clears up the difference between what marketing really is and what sales are and how they are associated with each other. It is in your best interest to work with a consultant when doing the marketing part of the business plan because this subject is of such importance that it can make or break your business plan presentation to an investor or lender. Unless you are well versed in the concepts of marketing and sales you will not be able to write this section into your plan properly.

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M DOUGLAS BROUGH CONSULTING LLC

1340 E 4325 S

Salt Lake City, Utah 84124

801-649-4001

contact@mdouglasbroughconsulting.com